As a Creative Producer for The Sound Gallery Melbourne, I played a key role in developing and executing the visual identity of one of Melbourne's leading electronic music platforms, with over 15k followers on Instagram. My responsibilities included designing promotional artwork, developing cohesive branding across digital channels, creating engaging social media content, and producing high-quality photography and videography to showcase artists and events. I worked closely with performers and the wider creative team to ensure every campaign reflected the platform's identity while connecting with its audience. Through this role, I strengthened my skills in creative direction, content production, brand consistency, and visual storytelling, while contributing to a platform dedicated to supporting emerging artists and fostering Melbourne's electronic music community.