Creating bass.ic was my opportunity to build a brand from the ground up, combining strategy, design, and community into a single creative identity. I developed the brand concept, established its visual identity, and was responsible for designing promotional assets, including event flyers, digital campaigns, merchandise, and social content that reflected the energy of the underground electronic music scene. Alongside the creative direction, I planned, promoted, and delivered more than 10 events, ensuring every touchpoint—from branding and marketing to the event experience itself—was cohesive and memorable. Across these events, bass.ic attracted over 2,000 attendees and generated more than AUD $15,000 in profit, demonstrating the commercial impact of the brand as well as its strong audience engagement. Building bass.ic gave me hands-on experience in brand strategy, creative direction, event marketing, campaign execution, and audience growth, while teaching me how to turn a creative vision into a successful and recognisable brand.

The events company was bought in 2026 from me after my move to London, and was rebranded.